The founder of The Headies, Ayo Animashaun, has criticised Nigerian artistes who submit entries for international awards but fail to do the same for the country’s leading music awards.
Animashaun expressed frustration with artistes who seek recognition from foreign award organisers but later complain when they are not nominated for The Headies.
In his remarks, he said some artistes were quick to submit their works to international award bodies and publicise their entries, yet ignored the local awards before expressing disappointment over their absence from the nomination list.
“Tom, Dick and Harry will submit entries to foreign award bodies that don’t even care about them and proudly post about it. But these same people won’t submit their entries to the Headies, yet they’ll complain about not being nominated,” he said.
His comments have renewed attention on the importance of Nigerian artistes participating in local award platforms that recognise achievements in the country’s music industry.
The Headies, established in 2006 as the Hip Hop World Awards, celebrates outstanding achievements in Nigerian music and has grown into one of the country’s most recognised music award ceremonies.
The controversy also raises questions about the importance artistes place on local recognition compared with international honours, particularly as Nigerian music continues to attract global attention.
Animashaun’s remarks suggest that artistes who want to be considered for The Headies should take part in its entry submission process rather than expect nominations without submitting their works.
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