FirstBank Renews Partnership as Official Banking Partner of Calabar Entertainment Conference & Festival
FirstBank of Nigeria Limited has renewed its partnership with the Calabar Entertainment Conference & Festival (CECF) as the event’s Official Banking Partner for the second consecutive year.
The partnership, announced by Hit FM, organisers of the festival, highlights FirstBank’s continued commitment to Nigeria’s creative economy and its support for platforms that promote innovation, entrepreneurship, investment and sustainable economic growth.
Now in its 10th edition, the Calabar Entertainment Conference & Festival brings together policymakers, business leaders, investors, artists, media professionals, content creators and young entrepreneurs to explore emerging opportunities and challenges shaping Africa’s creative sector.
Speaking on the renewed partnership, Patrick Ugbe, Executive Producer of CECF and CEO of Hit FM, described FirstBank’s return as a strong endorsement of the festival’s vision.
“Having FirstBank return as our Official Banking Partner for the second consecutive year is both an honour and a vote of confidence in what we are building.”
Also commenting on the partnership, Olayinka Ijabiyi, Group Head, Marketing & Corporate Communications, FirstBank, said the collaboration aligns with the bank’s strategic focus on supporting the creative economy and creating opportunities for sustainable growth.
As a Platinum Sponsor, FirstBank’s support is anchored on First@Arts, its flagship initiative dedicated to advancing Africa’s arts ecosystem.
Through First@Arts, the bank provides strategic funding, visibility and capacity-building support to artists, curators, galleries, festivals and cultural institutions. The initiative also seeks to preserve African heritage, promote creative enterprise and position the arts as a driver of economic growth and cultural diplomacy.
The two-day festival will feature keynote addresses, masterclasses, panel discussions and networking sessions, providing opportunities for stakeholders across the creative value chain to connect, share ideas and build partnerships.
As Official Banking Partner, FirstBank will contribute to enhancing the festival experience while reinforcing its commitment to innovation, enterprise and national development.
The Calabar Entertainment Conference & Festival continues to strengthen Cross River State’s position as a destination for creative exchange, cultural tourism and entertainment business in Africa, bringing together key industry players to shape the future of the continent’s creative economy.
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