The campaign encouraging citizens to “Think Cross River First” has been widely welcomed as a call to promote local talent, support indigenous businesses, and drive the development of Cross River State. It is a vision many believe deserves support.
However, beyond the slogan is another conversation that deserves attention.
Cross River is home not only to its indigenous people but also to thousands of non-indigenes who have chosen to live, work, invest, and raise their families in the state. Over the years, many have created jobs, paid taxes, established businesses, and contributed to sectors such as education, healthcare, media, hospitality, and entrepreneurship.
As the campaign gains momentum, many believe supporting Cross River should not be seen as excluding those who have genuinely contributed to its growth. Development thrives where inclusion, merit, and collaboration are encouraged.
There are concerns that any message capable of making residents feel unwelcome because of their origin could unintentionally promote division rather than unity. A stronger Cross River is one where everyone with genuine intentions has the opportunity to contribute and succeed.
Many stakeholders believe the state should celebrate every individual working to make Cross River better, regardless of where they come from. While indigenous communities should continue to preserve their heritage and promote local opportunities, non-indigenous residents who have invested in the state’s future also deserve recognition.
Ultimately, the future of Cross River will not be built by one tribe or one group alone. It will be shaped by everyone willing to contribute to its peace, unity, and sustainable development.
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